College Hills Bloomington, IL - White House Black Market
Here is another window from White House Black Market! I like how this window has more colorful products, I think it helps to make the display stand out more! The other window had great fashions, but if they would have had at least one pop of color, it would have been more eye-catching. The mannequins work proportionally for this window, as they are about half of the window. They are not too short (like half forms) that would be underwhelming or too little for the window, and the store also left the sides open drawing the eye in to make the window appear leaner and longer. The top of the window could use some decorations to bring more interest, but the rhythm is easily followed going from one mannequin to the next in a straight line. The balance could also be improved with some top decorations, because right now there is a lot of blank space there, while the bottom is very heavy with all the mannequins. This window is also lacking signage. They do have their name repeating at the bottom of the window, and while the repetition is a good idea, the signage doesn't really stand out and is hard to see even. I think they should have included some signage above like at the top or at one side to let customers know of a sale or trend, or catch attention with a creative title. Signage can really up the window, make it memorable, and bring more into the store!
xoxo~ Ashley
